Web Survey Bibliography
As respondents continue to show less interest in completing traditional surveys, we need to change our environment to accommodate shorter surveys. Modular surveys breakdown a 20+ minute survey into three 5- to 8-minute modules. However, end users of the information can’t help but have concerns over missing data. This presentation examines two different techniques for combining modules into a complete data set suitable for advanced analytics. These techniques are data imputation (cyborgs) and respondent matching (monsters).
Conference Homepage (abstract) / (presentation)
CASRO Journal Homepage (abstract) / (full text)
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